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A little practice, and your attention throughout this video. If you haven’t guessed yet, this video covers five tips for writing email copy that grabs attention. I won’t make you wait any longer. Let’s start with the first tip. 5 tips for mastering email marketing copywriting 1. Write for your subscribers Writing good email copy means considering your subscribers every step of the way. People signed up for your emails with the expectation that the content would be tailored to their interests. Don’t disappoint them, or you’ll risk losing them. Start by choosing email topics that your audience finds interesting.
If someone subscribed to a newsletter for tea enthusiasts — the drink, not the letter — they probably don’t want to receive emails about milk… unless it’s a recommendation for the best milk to use in tea. You’ll want to mimic the way your audience speaks, too. A newsletter that reaches business executives will be much more formal than one aimed at college students. I think the Yahoo Email Address List greeting, “Hey, smarty pants,” will go over well with a junior in college. But a serious executive who gets hundreds of emails each day? Probably not, although you can always run an A/B test if you want to try it out.
Use the language of, and cover the topics that relate to, the people who willingly give you their contact information. You’re sure to generate interest in your emails by doing that. 2. Spark curiosity with your subject lines Intrigue your subscribers with a headline that makes them want more. The trick is telling them what’s in your email but not giving away so much that it spoils the big reveal. Think of it like turning on your faucet and letting a little bit of water squeak out —enough that you know the faucet works.