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Due to inexperience: trusting in the good quality of their offer, entrepreneurs assume that it will sell itself, although today's globalized world confirms, time and time again, that promotion and socialization in the markets is fundamental, and that gravitate as much as the service itself. For this reason, the first recommendation is very clear: “start-ups must invest and use a large amount of resources in the sale, otherwise, Likewise, the strategies to sell technology have their peculiarities, but responding basically to the rules of marketing and its essential variables: the product, the promotion, the price and the distribution. In a start-up, the initial goal is to get the technology integrated with the customer, giving him benefits that he didn't even know he could get, because he didn't know he needed them.

For Fuentes Merino, the second step to take should be to find the market niche; In this aspect, the figure of the "early adopters" is very important, because they Canadian Hospitals Email List create a trend once a product wins their preference, creating in turn the interest of potential customers. Given that the quintessential medium for promoting the product of a “start up” is the Internet, it will be necessary to carefully select the keywords that identify it and make it easier for potential users to find it. “Once again, being clear about the needs that our offer satisfies will be basic, as much as a well-baited hook in the ocean is: it seduces a certain group because what is offered works well with them,” says Fuentes Merino.

The third step is to be present and active in social networks, blogs, forums, specialized press, etc., making the most of the bidirectional information that is constantly generated, because the marketing of a "start up" requires capital. strong and determined human being, with large doses of commitment and perseverance to gain a foothold in the immensity of the business world, projecting the image that it is a real, serious, reliable and quality enterprise, in which it is worth investing.ads By Manuel Guillermo Silva Opinion STRATEGY Apr 25, 2013 If you know how to seduce, you will better understand Marketing and Sales Tags marketing seduction sales read later favorites 1 MG Manuel William Silva Economist specialized in Online Marketing and Paid Advertising and Web Analytics.